Electronics are increasingly used in all passenger and commercial vehicles. What is considered as a luxury one year is expected as standard the next. This desire to include more electronics into the vehicle cabin has started to drive miniaturisation which had not been a priority in the past. Adding financial constraint to Automotive Electronics companies is the continual pressure to reduce the cost of their systems, against a back-drop of increasing raw material and energy prices. Alpha has been at the forefront of developing solutions which enable automotive electronics companies to meet their assembly, performance and production cost requirements.