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Alpha and MEES to Participate in Automotive Technology Roadshow

Alpha and MacDermid Enthone Electronics Solutions to Participate in Automotive Technology Roadshow

Somerset, NJ – February 22nd, 2016

Alpha Assembly Solutions, the world leader in the production of electronic soldering and bonding materials, will be showcasing its high reliability products for Automotive applications alongside MacDermid Enthone Electronics Solutions (MEES) at the Automotive Technology Roadshow, from Tuesday 7th – Tuesday 21st March.

A part of the MacDermid Performance Solutions group of businesses, Alpha and MacDermid Enthone are global leaders in the development, manufacture and supply of surface coating and joining materials in the Automotive market.

“Alpha Assembly Solutions and MacDermid Enthone Electronics Solutions are uniquely qualified to provide a full range of solutions for automotive applications, from high reliability electronics assembly products to PCB fabrication chemistries and lead-free final finishes”, comments Steve Brown, Automotive Electronics Director, MacDermid Performance Solutions.

Alpha will showcase its full range of products for automotive assemblies including ALPHA® InnoLot ultra high reliability alloy, which has been designed to withstand the extreme operating temperatures automotive electronics are exposed to within the engine bay. Also to be featured, the ALPHA® SBX02 low temperature alloy, which can enable the use of lower cost, lightweight PET flex circuitry for the In-Cabin area of vehicles.

The roadshow will travel to top Automotive Manufacturing sites across the UK and Germany including Aston Martin, Visteon Engineering Services, Audi and Continental. The roadshow is unique in that it takes manufacturers directly to customers and is aimed at design and development managers, project and R&D Engineers and senior purchasing and management.

Additional information on the Automotive Technology Roadshow can be found at the Dream Marketing website

About MacDermid Performance Solutions MacDermid Performance Solutions is a global producer of high technology specialty chemicals and provider of technical services. The business involves the manufacture of a broad range of specialty chemicals, created by blending raw materials, and the incorporation of these chemicals into multi-step technological processes. These specialty chemicals and processes are sold into numerous industries including electronics, graphic arts, metal and plastic plating, and offshore oil production and drilling. For more information, visit

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